Tracking your website's performance and measuring the impact of your marketing efforts is critical. However, this is only one piece of the puzzle. With the amount of data available, knowing what to focus on can be a daunting task.
Google Analytics is arguably the most popular analytics package available for individual site owners. Google Analytics (or plain old “GA”) allows you to dig down deep into your stats to see breakdowns of individual regions, states/provinces, cities and numerous other items to better identify your site visitors. The wealth of data available is admirably balanced by a well-executed user interface, but it can still be quite overwhelming.

Google Places Listing Analytics allows you insight into your Google Places listing. Total listing impressions, when and where your listing visitors are coming from, even geo-targets what zipcode your clicks are generated. It keeps track of user actions like how many clicks go through to your website, how many go to coupons, photo's, driving directions, even what keywords were use to find your business listing.
Arizona Marketer defines Google Places Analytic reports and gives you the feedback you need to respond to the shifting demographics and desires of your listing's viewers and to help laser target your marketing dollar.

